In the real world, we all love to hate traffic. We cannot even stand imagining being stuck in one. Why should you want to? Getting stuck in traffic can ruin anyone’s seemingly perfect day.
It’s a different story in the online business. In fact it’s the complete opposite. Traffic is the driving force behind every website you discover. It is both the reason why they’ve started and would continue to be the reason why they keep on adding pages to that site your reading. Traffic is something that most people involved in the online business are willing to purchase, just to get a bite. Imagine doing that in the real world and boy would you look silly.
The website business revolves around how much people you are able to pull from the entire online population to visit your site on a given set of time. Website developers, designers, marketers, business owners spend a great deal of time trying to figure out all the statistics that gets generated because of traffic. If you want something, you have to know everything there is to know about it unless you are okay with the other taking the lead. This is how we think in the online community, and if you’re planning to join this competitive bunch, it will be nice to start with the tools you’ll end up using the most.
Today we’re going to list some tools you’ll rely on as you step closer into the realm of online business.
Keyword tool – there is a reason why this is supposed to be placed on top of this list. Knowing the important and how to use the keyword tool is the first step towards developing or creating content on the net. How else are you supposed to know if there is a demand for what you’re trying to offer? Would you serve hamburgers if everyone in the house is vegetarian?
Page rank – this is used to see how well you rank against the competition or if you even rank at all. It’s a good way of staying motivated because you’d always want to see that rank climbing up and not the other way around. Sometimes it can force you to stay up all night just to add another good content in there so you’d wake up hopefully with a better ranking.
Website traffic estimator – good old Google provides on as well. We use this to try to gauge how far your budget would go if you are planning to place some ads around the community. You would have fields there of where to place the keywords you want your campaign to focus on and the tool will show you how much that would cost. The competition dictates the cost obviously since higher demand for the keyword means there are more people willing to pay for the same thing.
Subscription and RSS feed – what you want is not just to attract people to visit you’re site; you also want them to keep coming back for more of the good stuff. That is of course the only way for you to know if what you’ve got is good. This tool can confirm that.