The industry of search engine optimization is much like a castle built in the sand. As an owner operating one, you have to move as constantly as the tide does. It is brought upon by the continual change of how technology evolves every heart beat. Search engines are no exceptions. Many people believe they are one of the many epitomes of technology. And when we are talking about search engines, we have to include Google in front of the discussion.
Larry Page and Sergey Brin has done such a wonderful job with Google’s bread and butter – the search – that no one really can say that they know of the exact formula on how to place a site on the top of that most coveted search result page. It is a process that even with the amount of studies marketing firms have been pouring into it, there are still parts covered in a mist of mystery. Many people would claim they know, but reality very few really do know the exact basic easy to follow principle of search engine optimization as how its creators knows it to be.
By now, every business on the planet knows that page 1 of Google’s search result is the place to be. Numbers do not lie and the numbers tells us that 90% of web visitors don’t even get past page 1. We know that 80% of people who is trying to find something on the internet would rather tweak or switch his keyword than to go through – the very easy; logical thing to do and a click away process of – the second page. Everybody is doing their best to supplant those links on the first page and put their businesses on the map that matters.
We know that the most effective way of optimizing a website for search optimization is follow the proven ways of those that are or have been there. When someone approaches you and tells you they can get the job done and place your website on the first page, all they are really going to do is to go back to their past experiences that they might have learnt from experience of by extracting information from websites that are currently on it. Bumping to an individual or a firm which tells you anything not closely related to them going back to their experience is probably a scam. And sadly there are more scams out there than firms that offer legit services.
One of the important aspect and proven ways of search engine optimization is targeted website traffic. It simply means that whoever is doing your SEO has prioritization on his skill set. It is impossible to expect to have 1st page ranking on every search engine query relating to your business, which is why whatever efforts you pour in towards SEO should be prioritized or funneled into certain keywords. A business needs to claim the keywords that its thinks would be the queries of people trying to look for products or services which they offer. So they must not waste any contents, for dangers that they might spread their efforts to thin to make any considerable business impact.