Are you the type of person which after you has published a post you forget about it? It might not seem logical but there are a lot of people out there publishing web content with the attitude of post and forget. Those types of guy’s still finds reason to continue with that old adage of philosophy long thought to be obsolete in the online marketing industry. Although I know it’s a long shot, I will still try to tackle the almost impossible today because I just feel like it.
Online marketing these days have gotten it established more or less for web developers, content creators and website owners to check their statistics religiously. But at as I’ve said, the old ways of doing things otherwise still exist. I consider that method an extremist one because of the mindset they try to stick to. You see people like that are thinking that SEO comes naturally with great content. That means that there is no point in even taking a peek at your page or site’s stats since if you’ve posted something that appeals to you personally, then tat act alone should be enough to attract the visitors that they want. They become self-fulfilled immediately after every published post. So the only answer they know for the question of “how to get more traffic to your website” is one and the same – good content.
Surprisingly, this methodology is not that far from the truth. I for one have been a forebear of good content. I’ve published more than a handful of articles which emphasizes that compelling, thought provoking and interesting content trumps any SEO techniques one might have his sleeves. I have never been shy about stepping up front in the podium talking all day long about how critical it is to establish your pages as something of value. You always want each of your pages tagged by its visitors as something worthwhile. And thus even it takes great creativity and effort, whatever resource you give would be considered well spent if it results in good content.
Although that is indeed the case, it doesn’t negate the fact that “post and forget” philosophy is still an extremist point of view. Web analytics even in its simplest form can help a website get more visitors or at the very least accelerate the process.Track Offline Data – newspaper ads still garners some attention and experimenting on the numbers it provides is always a must if you want to become big.
Keeping an eye at your traffic source – this is a basic ones. Knowing which sites and keywords your visitors are coming from is key to know which efforts needs to be continued and which ones are to be dropped.
Conversion rate – knowing how many of your visitor’s turns into legitimate leads gives you a conversion rate. This is the number a website owner should really look into to tell whether if he’s closer to success or farther from it.
Keeping a tab open as a window for these numbers will only lead to better productivity and should never be avoided.