In general, business owners know that they need to establish an online presence for their company. This creates a need for them to act on how fast their customers are shifting towards online shopping. Right after they have recognized this the opportunities up for grabs online, all sorts of new subjects develops. These subjects matter of course are new territory for most businessmen. One of which is search engine optimization and how it is vital to help a company generate website traffic.
The topic of how to generate traffic is always a tough one to introduce to business owners. If one thinks about it, why should they bother? Especially for the more successful ones, there is just not reason for them to deal with it in the past. And since they have achieved some level of success in the past without it, no one can blame them for why the idea of search engine optimization is so foreign for them.
Business owners are mystified and puzzled with the term SEO and why has it now been so often mentioned in all corners of the business world. At the back of their mind, they could hear the demand and the growing need for their business to establish a presence online like a race horse rumbling the ground and trying to catch up. If you’re someone trying to introduce SEO to someone who couldn’t relate much, you’ll have to consider that you are at an advantage because everyone should have at least the slightest of idea about what the future of commerce would be like. Because unless the person you’re taking to is living under a rock, they should know that all studies point towards online commerce taking a chunk out of regular shopping in the future.
Even with these knowledge of your advantage though it’s advisable to take the introduction step by step.
- Keywords Research – with the use of a keyword tool, SEO is done through the thorough research of words or phrases which you think people are typing in to reach a specific business. Getting access to these keywords aligns all your efforts by making content which targets the specific group of people you want to invite to your business.
- Domain Name – registering a proper domain name is vital so your customers can get to you. For example if you’re in the burger business you’ll not going to get pizza.com right?
- Keywords should be on different headings – formatting the keywords you’ve chosen into different headings tells a search engine that the keywords are indeed important in the page. If the search engine sees it that way, it is more likely to show your page when those keywords are typed in.
- Establishing backlinks – one of the factors search engines ranks the importance of websites is with the number of links it has to other websites. The idea is if for example you are selling good tasting burgers, review sites, bloggers and websites relating to burgers should have plenty of mention of your business. And there should be many instances of your links being copied to their pages.